Cheetos is under the Frito-Lay brand.
[chester cheetah](/tags/chester+cheetah) should imply [mascot](/tags/mascot), [cheetos](/tags/cheetos), and [frito-lay](/tags/frito-lay). [cheetos](/tags/cheetos), and [frito-lay](/tags/frito-dash-lay) should get the yellow copryright tag. Also [doritos](/tags/doritos) should imply [cheetos](/tags/cheetos), and [frito-lay](/tags/frito-dash-lay) and be a yellow tag as well.